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Science, not profits, forms the basis that defines our product range.

We’re Fog; a passionate group of scientists, entrepreneurs and cannabis experts from around the world. Together, we believe that providing honest, and transparent education with a solid evidence base is the key to responsible adult use cannabis.

We offer the highest quality cannabis products available. We provide simple, evidence-based education and we’re completely transparent with respect to quality, source, benefits and risks. All of our products are independently lab tested and we share the results so you know what you’re getting. We believe in our products and care about the people using them.

Our products are developed based on the latest research. We deliver efficacious and highly bioavailable products, every time. Humans have been using cannabis for thousands of years but we’re only just beginning to truly understand benefits and the underlying mechanism of action. The world we live in today often takes us far from nature, we believe in the benefit of letting nature back in.

Our core values


From farming methods to packaging, “how sustainably can we do this” is something asked at every step of our process. We have a strong belief that waste disposal shouldn’t be the burden of the consumer and we’ll do everything we can do deliver sustainable products in recyclable and reusable packaging.


Transparency leads to trust and we’re grateful for yours. Information that’s free from bias is really important but often hard to come by. We’d love for you to trust us but you don’t have to, our products are tested by independent third parties and our educational content is reviewed before it’s posted.


Our products don’t contain any harmful additives and are free from contaminants. When we put something on a label, it’s accurate. False and misleading claims are far too common in the cannabis industry.


We will only create products with proven efficacy. You may be trying something for the first time and we want your first time to be special. Our products are backed by science and they work, it’s as simple as that.

The Science of CBD


Our understanding of CBD is growing rapidly as it’s legalised around the world and research is allowed to progress. Although this molecule has been used for thousands of years, most academic papers are from the last ten years. 

The two most studied molecules in the cannabis plant are THC and CBD. The main difference between them is that THC is psychoactive and CBD is not. In other words, THC will get you high but no matter how much CBD you consume, you won’t get high. 

Both CBD and THC are cannabinoid molecules are derived from the same parent molecule, cannabigerolic‐acid (GBGA). Enzymes in the cannabis plant convert this molecule into CBDA and THCA. The final step is decarboxylation, which occurs when THCA and CBDA are heated, we’re then left with THC and CBD. 

A cannabinoid is a molecule that interacts directly with the body’s Endocannabinoid System. There are two key receptors in the endocannabinoid system, CB1 and CB2. Most  CB1 receptors are found in the brain and spinal cord while CB2 receptors are found in the central nervous system and immune system. Differences in the molecular structure of THC and CBD change the way that they interact with these receptors and thus, their effects on the body. 

The affinity of THC binding to CB1 receptors is strong and this is what leads to the intoxicating “high” feeling that cannabis brings. CBD doesn’t directly trigger a response by binding CB1 but instead changes the affinity of CB1 binding THC and thus, reduces the ability of THC to bind CB1. Additionally, CBD plays a role in the endocannabinoid system by influencing other types of receptors and enhancing natural levels of endocannabinoids by occupying certain enzymes. This is why CBD can have beneficial effects without producing a “high”.

It’s well established that CBD is safe, the world health organisation has concluded that the evidence from well-controlled human experimental research indicates that CBD is not associated with abuse potential and presents no public health problems. That’s great news but you should always check with your regular treating doctor if you’re taking other medications and want to try something new. 

There are a number of different ways to consume CBD with distinct pros and cons. The most common methods are oral, inhaled as smoke or vapour, in a beverage or in edibles. 

When considering how much CBD to take, the most important thing is finding what works for you. There is some recent research suggesting that dosage of 25mg can be used to reduce anxiety and induce sleep. As with most medications, it’s a good idea to start low and slowly increase to figure out what works for you. 

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