UK Novel Foods and Your Wellness
We’ve seen the same stories as you. Report after report of UK-based brands selling mislabelled and poor quality products. And it’s unacceptable. Your wellness should never be compromised by hucksters and bad actors.
We’re on a mission to transform this new industry by using science and plant based wellness to develop all-natural products to promote balance in your daily life. This is why we were excited to see the UK’s Food Standards Agency release details on how they plan to regulate supplements.
There’s been a lot of buzz about this announcement so we wanted to put together a short guide to help you, the smart and discerning customer, navigate these new regulations.
What’s the FSA and where did this come from?
The Food Standards Agency (FSA) is a Government body assigned to regulate all food and beverage products. To make it simple, their job is to make sure whatever you put in your body is safe – and they do a pretty good job at it. As a food product, it falls under the FSA’s authority. The industry has been seeking guidance from the agency on how they plan to regulate. Last week, the FSA released this clarification in response to advocacy from consumers, the media and the industry.
Why should I care?
As a consumer, especially when it comes to new product categories it’s crucial to be informed on the latest regulations and product standards. Wellness can be such a powerful addition to your wellness routine but, in many cases, using the wrong product could be more harmful than helpful to your overall health.
The Food Services Agency’s new rules for products offers a guide for you to follow when determining which product is right for you. Here’s a short summary of what they call for.
The FSA has declared it as a Novel Food. According to the agency, “novel foods are foods which have not been widely consumed by people in the EU before May 1997”. Since these food products are new to the market, they require additional scrutiny before they can be sold. The path to receiving Novel Food approval will require all manufacturers to go through an extensive licensing process. The FSA has given it manufacturers till March 31, 2021 to file their application.
In the meantime, products properly labeled and containing 0% THC can continue to be sold. This means that any full spectrum products, regardless of how much THC they contain, should not be sold in the UK.
As we get closer to the March 31, 2021 deadline, manufacturers should be in the process of submitting their novel foods applications, and any products containing THC should be taken off the shelf.
The products that are properly labelled, safe to consume and without THC are compliant with all existing regulations and can continue to be sold.
What’s Fog’s position?
We’ve long been advocates for increased regulation over the industry. In fact, we started Fog in response to the many poor quality products we saw in the UK market. Our belief is that consumer safety should be our collective priority, and the release of these regulations moves us one step closer to establishing the standards needed to increase access to this powerful plant based medicine.
In terms of what we’re doing, Fog is already ensuring that our supply chain is preparing their novel foods application and we expect to be in full compliance with the regulations come the March 31, 2021 deadline.
In the meantime, you can be assured that we will never sacrifice the purity, sustainability or effectiveness of our products. Restoring balance in your life is truly our number one priority and our mission will continue to reflect that.